Communication and Promotion of Contemporary Artistic Heritage

Learning Objectives

The second-level course focuses on training highly qualified professionals who can perform a variety of roles in the field of communication, i.e. teaching, promoting and managing contemporary artistic heritage, and providing technical, scientific, educational and operational skills in the fields of artistic, theatrical, cinematographic, literary, archival, historical and ethno-anthropological heritage, along with adequate knowledge of the relevant legislation. Graduates will be able to design communication tools for the promotion and appreciation of cultural heritage, both through traditional means and new multimedia technology; to design exhibitions and educational programmes for museums and theatres in various sectors. Graduates will also be able to study and design itineraries in the area to promote cultural heritage in the field of cultural tourism, and competently use the necessary complex tools for both research documentation and communication and promotion. The aim is to create a unique educational programme within the framework of second-level university education, which enhances the specific characteristics of the disciplines taught in Fine Arts Academies using in-depth historical and cultural knowledge.

Career prospects

Graduates will perform a variety of operational roles in the fields of communication, cataloguing and research in public and private institutions involved in the protection, conservation and promotion of artistic heritage: supervisory bodies, museums, libraries, archives, film libraries, theatres, public and private institutions. Upon obtaining the specific second-level qualification, for “Specialists in Cultural Heritage Management”, thanks to their training in the practical and scientific-cultural field, they will be able to participate in all official activities related to cultural heritage. They will have access to first and second level management positions in museums, libraries, archives, theatres and archaeological parks advertised by the Ministry of Cultural Heritage: for museum and theatre educators, catalogue curators, conservationists, photographers and archaeological excavation designers. They will also be able to work as experts in large-scale communication in both the tourism and historical-cultural fields. They will also be qualified to set up permanent, travelling and temporary exhibitions and high-culture events, and may participate in calls for tenders or competitions relating to urban decoration.

Entry requirements

Candidates for admission to the second-level Academic Diploma Course in “Communication and Promotion of Contemporary Artistic Heritage” must possess: 1. first-level diploma (180 credits) in “Communication and promotion of contemporary artistic heritage”; 2. first-level diploma (three-year course, 180 credits) in painting, scenography, sculpture, decoration or graphic design, or a four-year diploma from an Academy of Fine Arts, or a degree in Humanities, Literature, Cultural Heritage, architecture, or equivalent diplomas obtained abroad, may be admitted to the two-year course by taking an aptitude test and an interview in accordance with European Union regulations and directives and current international agreements.

Type of final assessment

At the end of the two-year course, students will be required to discuss a project carried out under the supervision of one or more course lecturers.