Gianluca
Bernardini

He graduated in Painting from the Academy of Fine Arts in Bologna in 1987. After completing his academic studies, he moved to Berlin in 1989, where he immersed himself in the city’s artistic scene, leaving the night before the fall of the Berlin Wall… Back in Italy, he devoted himself to restoring and consolidating frescoes, as well as working as a cartoonist and full-time artist. In the 1990s, he worked as Art Director at Studio A.G.O. S.r.l. in Bologna.
In 1999, he co-founded the studio Latveria Design Srl in the role of Chairman and Art Director. The studio undertakes strategic and communication work primarily for companies in the textile and clothing sector. Since 2010, he has been working on design thinking methodologies, design management, and strategic & concept design as a partner of DMC (Design Management Center), an association dedicated to developing and implementing tools for managing innovation within public and private organisations.
His most recent interests include new motion graphics software and digital animation techniques for content creation, neuromarketing, behavioural sciences applied to design and AI-assisted digital graphics. From 2006 to 2020, he lectured on the Fashion Design Editorial Design course at the Academy of Fine Arts in Bologna. In 2022, he was Lecturer in Editorial Design for Fashion Design, Fashion Staging, and Business Logic and Organisation at the Academy of Fine Arts in Rome. Tenured Lecturer in Fashion Design at the Academy of Fine Arts in Palermo

This course explores the design, production and communication mechanisms of the clothing sector, i.e., the communication needs arising from highly specific commercial, stylistic, technical and economic considerations, which are then transformed into stylistic tools, signs and atmospheres once they are targeted at audiences, first within companies and subsequently at consumers and markets. It’s not all about glitter and creativity.
Communication tools vary greatly depending on the target audience and the stage of the industry cycle; depending on whether it is the design, marketing or distribution phase, the objectives to be communicated, the media used and the tone of voice all change. Through presentations of relevant case studies, alternated with opportunities to review students’ work in class, the course begins with the definition of the brand’s ‘mission’ and its development through traditional dissemination tools, such as brand books or vision books, and then moves on to the graphic definition of the product’s signage, its visual identity, and its representation in print and online materials, such as look books, catalogues, advertising and point-of-sale materials. No specific texts are recommended; however, we suggest reading Critica portatile al visual design by Riccardo Falcinelli and Grafica per la Moda (Logos Editions).