DavidPesarin Brocato
Born and educated in Rome, where he has gained many years of experience in web design, multimedia and complex systems applied to interaction design and multimedia. Selected web and interactive museum projects: for the Galleria d’Arte Moderna in Rome (InterGAM Project, The Visible Museum); for the Archaeological Museum of Positano (History of an Excavation); web portal for the Dant&Noi project, 2016/2021, in collaboration with the Associazione degli Italianisti (ADI) and its Educational Section (ADI-SD); University of Siena; University of Pisa; University of Bologna;
University of Rome Tor Vergata.
Selected publications:
Giacometti e l’anamorfosi, TERZOOCCHIO – December 1994 – No. 73, pp. 34–36, Edizioni BORA – Bologna, ISSN 0390-0355 (cited in openbibart);
Interview with Dario Fo, by Mainolfi, Muliere, Pesarin Brocato, EQUIPèCO, Year 9 – No. 32, Carmine Mario Muliere Editore, Rome 2012. ISBN: 9771824899002, ISSN: 1824-8893 50032;
Video documentary dedicated to Luca Maria Patella. Elle Emme P, by Mainolfi, Muliere, Pesarin Brocato, in EQUIPèCO, Year 9 – No. 34, Carmine Mario Muliere Editore, Rome 2012. ISBN: 9771824899002, ISSN: 1824-8893 50034.
The course aims to consolidate and structure the concept of multimedia as a complex language, rather than merely as a form of graphics and design. The course will cover theoretical topics such as neurodesign, neuromarketing, storytelling (digital and video storytelling), cognitive ergonomics, HMI and HCI (Human–Machine Interaction and Human–Computer Interaction), graphic animation, motion design, and motion graphics.
For the exam, students are required to create a multimedia project, such as a video clip, motion title, trailer, advert, showreel, animated infographic, typography animation, etc., and to present it orally, demonstrating the theoretical knowledge acquired during the course.
NOTE: TEAMS code for permitted online activities:
Channel A–L: xqri13q
Channel M–Z: gpcf18h
BIBLIOGRAPHY:
Karl Popper, L’arte cinetica, Einaudi, Turin, 1970;
Alberto Abbruzzese, Lessico della comunicazione, Meltemi, 2004;
Austin Shaw, Design for Motion: Fundamentals and Techniques of Motion Design, Routledge, 2019.
The course aims to provide students with a general understanding of how the internet and the web work, as well as the technologies currently in use. The course will be divided into two modules:
The web on the server side
The client-side web
This division is of paramount importance in order to provide students with comprehensive professional training in web design and its implementation. The role of web designer requires training that goes beyond the mere graphic design of a static web layout. Today, a web designer must possess a broad understanding of visual design, interactivity and technology and, more generally, be able to operate within an IT infrastructure.
Main lesson topics:
1) The Internet and communication protocols
2) Web servers (types)
3) Internet ‘services’ and the ‘Internet of Things’
4) Operating systems and web server deployment environments (LAMP stack, Microsoft IIS, Java Tomcat, etc.)
5) Virtualisation of a web server and a server operating system (What to experiment with and how to do it)
6) Languages used by a web server (C++, PHP, Perl, Python, Java, etc.)
7) Web server control tools: GUI, control panel, CLI
8) Server security (SSL, firewall, anti-spam, anti-malware, performance)
9) Domain and hosting services (what they are, how they are used, who provides them)
10) The front-end of the web
11) Communication between the remote server and the client
12) Operating principles of the dynamic vs. static web
13) HTML5, CSS3, JS (basics), PHP, etc.
14) CMSs (Content Management Systems) and their offshoots
15) WordPress, Joomla and Drupal
16) The paradigmatic ‘case’ of WordPress (the most widely used CMS on the web). Installation in a virtual or online environment.
17) Design using templates (difference between a framework and a template).
18) SEO
NOTE: TEAMS code for permitted online activities: qafb2us
BIBLIOGRAPHY:
Alberto Abbruzzese, Lessico della comunicazione, Meltemi, 2004;
Rob Ford, Web Design: The Evolution of the Digital World 1990–Today, Taschen, 2019.
The Multimedia Education course aims to provide students with the theoretical and practical foundations of multimedia and all its areas of application, including educational projects, museum and archaeological installations, distance learning and e-learning, workshops, and interactive learning pathways.
Particular attention will be paid to issues relating to the interpretation of multimedia not merely as a technical/IT tool, but as a modern linguistic/design method of particular relevance and effectiveness. Therefore, training in multimedia becomes essential to the objectives of the course.
The course will address particularly important topics, such as cognitive ergonomics, HMI and HCI (Human–Machine Interaction and Human–Computer Interaction), the new fields of application of artificial intelligence applied to learning, the structuring of media objects and learning objects, mobile learning, web-based teaching, augmented reality, the use of specialised software, and design wireframing.
The exam involves the creation of a project focusing on multimedia and its simultaneous oral presentation, demonstrating the theoretical knowledge acquired during the module.
NOTE: TEAMS code for permitted online activities: o6pqt28
READING LIST:
Alberto Abbruzzese, Lessico della comunicazione, Meltemi, 2004;
Paul Levinson, Digital McLuhan: A Guide to the Information Millennium, Routledge;
Erik Davis, Techgnosis: Myths, Magic, and Mysticism in the Information Age, Hypermedium;
David Lyon, Surveillance Society. Surveillance Society: The Technologies of Everyday Life, Feltrinelli;
James Paul Gee, What Video Games Have to Teach Us about Learning and Literacy, Palgrave.